In the air: Channel 5 is big winner in TV ads

11 April 2012

ITV, with advertising sales up only 2% so far this year, claims to be ahead of the wider TV ad market but Richard Desmond's Channel 5 looks to be the real winner. Industry sources say its ad revenues are up more than 10% year on year - thanks in part to Big Brother but also because C5 was not trading with a major media agency group in the first half of 2010. In some months during this year, C5 is said to have been more expensive than ITV on a cost-per-thousand-impacts basis.

* Last week, this column reported Trinity Mirror was set to carry out a far-reaching merger of resources at two regional papers - business paper The Birmingham Post and evening paper The Birmingham Mail. And so it has come to pass, with yesterday's creation of a production hub for all of Trinity's Birmingham and Coventry papers. Sadly, dozens of jobs are expected to be lost.

* With Apple iPad's UK sales thought to be over three million, it's no surprise that mobile is all the rage. Mobile Interactive Group, said to be Britain's largest mobile marketing company, has just been bought by America's Velti for up $59 million (£37 million). Good news for MIG's founder Barry Houlihan, formerly of 02 and Emap, who founded the firm in 2004.

* It's party time for newspaper lawyers as the Daily Telegraph bids farewell to its head of legal, Arthur Wynn Davies, with a big send-off tonight in the heart of barrister land in Middle Temple. Wynn Davies gave the go-ahead for the Telegraph to reveal all about MPs' expenses in 2009 on public-interest grounds - to great acclaim. But he wasn't always so successful, leading to an affectionate nickname, "Arthur Lose Davies". He was also dubbed Lionel Blair, because of his bouffant hair.

* As the Guardian faces more cuts, the word is the Friday music and film supplement is under scrutiny

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