Online protests force Gap to scrap new logo
Classic style: Gap has been forced to revert to its old logo
11 April 2012
US clothing giant Gap has shelved a new version of its trademark blue-and-white logo, after the attempted rebranding sparked a slew of online complaints.
Only a week ago the California-based retailer introduced the new logo. Instead of the white "GAP" on a blue square background the new version had "Gap" written in black and a small blue square on top of the "p".
But critics were scathing and took to social networks and other online forums demanding the return of the traditional logo.
"We've seen an outpouring of comments from customers and the online community," said Marka Hansen, president of Gap Brand North America. "So we've decided to bring [the old logo] back."
