Popcorn index drops at Cineworld

Cinemagic: Jude Law, left, and Robert Downey Jr in Sherlock Holmes. The sequel will be out at the end of the year
11 April 2012

The nation's consumers have emptier wallets, and that's starting to affect the London-focused cinema chain Cineworld.

The group enjoyed a blistering recession, with double-digit growth as Britons saw a night at the movies as cheap entertainment. But the squeeze on consumers is now having an impact. Operating profit fell 12% to £13 million in the six months to July. Cineworld blamed that on a £3.2 million charge, which was mainly spent on converting its screens to digital, and fewer blockbuster films.

But there was a fall, too, in the popcorn index of discretionary spending - average retail spend per customer dipped from £1.71 to £1.67. And although box office receipts were up - 2% higher than last year at £113.9 million, the average ticket price was 2p lower at £4.91. Still, chief executive Steve Wiener pointed to a better film schedule in the second half, and the interim dividend was raised 6% to 3.6p a share. Wiener said: "The fourth quarter brings an exciting line-up of releases such as Twilight Saga: Breaking Dawn Part 1, Mission Impossible: Ghost Protocol and Sherlock Holmes 2 underpinning our confidence in performing in line with market expectations."

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