Revealed: Pin-up girl in cheeky holiday adverts

By day she's a special effects expert, designing graphics behind the scenes for blockbuster films.

The firm's ad campaign in which she poses suggestively, holding placards to hide her modesty, has caused a sensation on blogs and messageboards as people clamour to find
out who she is.

Now the Standard can reveal she is a visual effects artist and sometime lingerie model who lives in Soho.

Miss Dunne, 25, has worked on films including Kick Ass and Iron Man. So different is her day job from her modelling work that, while she gets recognised in the street as the girl from the ads, it escapes her film colleagues. "Someone I work with said, You look so like the Virgin girl'. She said I must get people saying that all the time."

At 5ft 3in and with vital statistics of 29-24-32, Miss Dunne — who models as Kimberley Holladay — said the burlesque-style TV and poster campaign worked for her as she does not have the figure of a stereotypical model: "I'm not your average 6ft 2in model, I don't fit that bill. I just like to make people smile and I enjoy working with creative people."

This month she helped set a world record for the largest burlesque dance, joining more than 100 dancers in Trafalgar Square.

A Virgin Holidays spokeswoman said: "We chose Kimberley for her bubbly personality and old-school looks."