Zara gets £100,000 - and three free watches - to be face of Rolex

12 April 2012

Zara Phillips has signed a £100,000 deal to become the new face of luxury watchmaker Rolex.

The first advert to feature the Queen's granddaughter, in American fashion magazine Vanity Fair, shows her with Toytown, the horse on which she became world eventing champion in 2006.

Despite accusations of cashing in on her Royal status when she promoted Land Rover two years ago, as part of this deal Zara, 26, received three of the Swiss firm's high-class watches, including the £6,000 Oyster Perpetual Lady-Date just shown in the advert.

New role: Zara, wearing a £6,000 Rolex, with Toytown in one of the adverts from Vanity Fair

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