It seems that Valentino's creative directors may not be alone in welcoming Derek Zoolander into the real fashion world.
In light of the upcoming Zoolander 2 movie, Cîroc have teamed up with world famous fashion photographer Mario Testino and supermodel Zoolander to create a celebratory and limited edition 'Cîroc Derek Zoolander Blue Steel bottle bottle', inspired by the character's famous pose.
Speaking of the campaign, Testino said: "When we were working on the creative concepts for the Cîroc On Arrival campaign and the idea came to make Derek Zoolander part of it, it felt to all of us that it was a perfect opportunity."
"The timing, the energy, the fun… it all worked so well."
"Derek Zoolander was so open to all my ideas and helped convey what I wanted to do."
"It is not always easy to get people to perform or take on your direction, even when they are actors, but Derek was great."
"Of course, the moment he did his famous ‘blue steel’ pose was brilliant. It was what we were all waiting for!"
