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She is most well known for her roles as a TV presenter and member of girl band The Saturdays, but Rochelle Humes also has a very successful fashion line for online retailer Very.
Launching her 10th womenswear range today, the mother-of-one can be seen modelling the pieces in several London hotspots.
A collection designed for the party season, the range features a number of evening dresses adorned with embellishment reminiscent of the 80s. It also makes use of waterfall ruffles, thigh high splits and detailed embroidery in a range of styles and colourways.
Speaking of the collection, Humes said: “I love dressing up, and with the Christmas party season fast approaching I can’t wait to wear some of the gorgeous styles in my latest collection for Very.”
“We had so much fun shooting around London, enjoying the delights of the pie and mash shop, dodging traffic on the Albert Bridge and enjoying a glass of bubbly at the end!”
“As a busy working mum I know the importance of feeling confident and beautiful when you go out, and my collection was designed to make dressing up easy and fun!”
Kenyatte Nelson, Marketing Director at Very, said "Rochelle’s exclusive line gives the Very customers exactly what they want – access to celebrity style at affordable prices, allowing them to get more out of every day.”
“This latest partywear launch has been one of the most eagerly awaited and our loyal customers love the sophisticated glamour of the line which is perfect for Christmas.”
The collection, which is available now, ranges in size from 8-20 with prices spanning £30-£100
