Jamie Oliver was so happy with the government's sugar tax announcement that he danced a little jig of joy.
The celebrity chef has been vociferously campaigning for the levy to be introduced, and happened to be in Westminster when he heard the news.
After he was interviewed about the tax by the BBC, Oliver was caught on camera waving his arms in the air and pumping his fists in an enthusiastic celebration dance.
The chef - who clearly thought he was off-camera - jumped up and down, his mouth wide open in a silent scream of joy.
Speaking to Sky News shortly after, Oliver stressed that it was pure coincidence he happened to be in Westminster just as the tax was announced by the chancellor.
"It was a fluke," he said, "It wasn't planned. "
The chef, who has been a vocal campaigner on child health for several years, and made a name for himself pushing for healthier school dinners, also expressed his delight at the next tax on social media.
On Instagram, captioning a picture of the chancellor making the announcement, he wrote: "We did it guys!! We did it!!! A sugar levy on sugary sweetened drinks.
"A profound move that will ripple around the world ....business can not come between our kids' health!!
"Our kids health comes first ..... Bold, brave , logical and supported by all the right people....now bring on the whole strategy soon to come ... Amazing news."
