London 'Waterlove' to 'Gorgeous Guildford': Rail operator's stunt leaves passengers cold

 
Valentine's stunt: London Waterloo was renamed 'Waterlove' (Picture: Twitter/@GreavsieE17)
Standard Reporter14 February 2015

A rail operator has embraced the spirit of Valentine's Day - by 'romantically' renaming stations.

London's Waterloo was renamed 'Waterlove' and Guildford became 'Gorgeous Guildford' in honour of Cupid.

The stunt, by South West Trains, divided opinion almost as widely as the day itself does.

<blockquote class="twitter-tweet" lang="en">So SW Trains have changed all their destination boards to insufferable puns like London Waterlove &amp; Breakfast At Twickenham. Uuugh— Francis Whittaker (@frittaker) <a rel="nofollow" target="_blank" href="https://twitter.com/frittaker/status/566587947961815040" class="body-link" data-vars-item-name="BL-98386-https://twitter.com/frittaker/status/566587947961815040" data-vars-event-id="c23">February 14, 2015</a>

<blockquote class="twitter-tweet" lang="en">Aww this was so cute! Happy Valentine's Day, London :] <a rel="nofollow" target="_blank" href="https://www.awin1.com/awclick.php?mid=9&amp;id=222025&amp;p=http://t.co/INPAdqcYCA" class="body-link" data-vars-item-name="BL-98386-http://t.co/INPAdqcYCA" data-vars-event-id="c23">pic.twitter.com/INPAdqcYCA</a>— Evan Edinger (@EvanEdinger) <a rel="nofollow" target="_blank" href="https://twitter.com/EvanEdinger/status/566569104434540544" class="body-link" data-vars-item-name="BL-98386-https://twitter.com/EvanEdinger/status/566569104434540544" data-vars-event-id="c23">February 14, 2015</a>

<blockquote class="twitter-tweet" lang="en">Next train for 'Gorgeous Guildford' <a rel="nofollow" target="_blank" href="https://www.awin1.com/awclick.php?mid=9&amp;id=222025&amp;p=http://t.co/aj1pUhDezH" class="body-link" data-vars-item-name="BL-98386-http://t.co/aj1pUhDezH" data-vars-event-id="c23">pic.twitter.com/aj1pUhDezH</a>— Jack Sommers (@jack_sommers) <a rel="nofollow" target="_blank" href="https://twitter.com/jack_sommers/status/566540947916619776" class="body-link" data-vars-item-name="BL-98386-https://twitter.com/jack_sommers/status/566540947916619776" data-vars-event-id="c23">February 14, 2015</a>

<blockquote class="twitter-tweet" lang="en">well. <a rel="nofollow" target="_blank" href="https://twitter.com/SW_Trains" class="body-link" data-vars-item-name="BL-98386-https://twitter.com/SW_Trains" data-vars-event-id="c23">@SW_Trains</a> have jumped the shark. <a rel="nofollow" target="_blank" href="https://www.awin1.com/awclick.php?mid=9&amp;id=222025&amp;p=http://t.co/901m0B3LVC" class="body-link" data-vars-item-name="BL-98386-http://t.co/901m0B3LVC" data-vars-event-id="c23">pic.twitter.com/901m0B3LVC</a>— Lex (@lexcanroar) <a rel="nofollow" target="_blank" href="https://twitter.com/lexcanroar/status/566540929394552833" class="body-link" data-vars-item-name="BL-98386-https://twitter.com/lexcanroar/status/566540929394552833" data-vars-event-id="c23">February 14, 2015</a>

<blockquote class="twitter-tweet" lang="en">omg London Waterloo has change the name on their screens to London Waterlove.. how depressing for us single people— harrŷ (@harrywilliamm_) <a rel="nofollow" target="_blank" href="https://twitter.com/harrywilliamm_/status/566587168194584576" class="body-link" data-vars-item-name="BL-98386-https://twitter.com/harrywilliamm_/status/566587168194584576" data-vars-event-id="c23">February 14, 2015</a>

A South West Trains spokesman said: "In the spirit of Valentine’s Day we asked our customers and employees to suggest quirky romance-themed alternatives to our station names.

"We got some great suggestions, many of which we are displaying on customer information screens across the network for today only.

"We hope those travelling with us today enjoy their journeys and have a lovely Valentine’s Day."

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