There has been a rise in the number of Britons going under the knife to improve their appearance, figures suggest.
Data from the British Association of Aesthetic Plastic Surgeons (BAAPS) shows 38,274 surgical procedures were carried out in 2010 - up 5% on figures for 2009.
One of the biggest rises was for breast reduction in men - to get rid of so-called "man boobs" - with 741 operations in 2010, up 28% on the previous year.
Top of the list for total number of operations in men was nose jobs, accounting for 993 operations, up 13% on the previous year.
Eyelid surgery made up 652 procedures (up 6%), while ear correction accounted for 496 (down 27%). There were 473 liposuction operations (up 5%) and 263 for neck and/or face lifts (up 11%) in men. Brow lifts also rose in popularity, to 123 procedures (up 13% on 2009).
Overall, women had 90% of cosmetic procedures in 2010, with breast enhancements being the most popular (9,418 procedures, up 10% on 2009).
Eyelid surgery accounted for 5,127 procedures (up 7%), while face and/or neck lifts were the third most popular (4,493, up 12%). Nose jobs accounted for 3,214 procedures (up 9%), tummy tucks for 3,039 (down 7%) and liposuction for 2,896 (down 4%).
The figures represent operations carried out by BAAPS members, who make up about 40% of cosmetic surgeons in the UK.
Fazel Fatah, consultant plastic surgeon and president of the BAAPS, said: "Procedures showing the more considerable rise during this period seem to be, perhaps not surprisingly, concentrated on the most visible areas of the body - facelifts, breasts and nose jobs. Surgeries that decreased in popularity were for the areas which could potentially be 'hidden' or disguised by fashion and hairstyles, such as tummy tucks and pinning back prominent ears."
BAAPS is a not-for-profit organisation based at the Royal College of Surgeons.
