Taylor Swift has been sued by a Utah theme park for trademark infringement over the title of her latest album Evermore.
The owners of Evermore, a theme park in Pleasant Grove, claim the singer’s record has led to confusion over whether it is linked to the attraction.
They say they own the trademark to the name and it was violated when Swift started selling merchandise related to her album, which arrived in December.
In the lawsuit, lodged in a US District Court in Utah, the theme park’s owners claim they have spent millions of dollars on the attraction, which opened in 2018.
A week after the release of Swift’s album, the theme park’s website traffic “experienced a dramatic departure from typical levels”.
In a December letter from the Evermore park’s legal team to Swift, lawyers said they are “open to discussing reasonable terms for your discontinuation” of the trademark.
The lawsuit is seeking millions of dollars in damages.
Taylor Swift - In pictures
In a letter filed in court, lawyers representing Swift said “there is no basis” for the claim.
“Moreover, your client has suffered no damages whatsoever and, in fact, has openly stated that Ms Swift’s album release creates a ‘marketing opportunity’ for your client’s troubled theme park,” the letter states.
It adds that the claim is “frivolous and irresponsible”.
Evermore was released on December 11 and was Swift’s second album to arrive with little warning during the coronavirus lockdown.
Like its sister album, Folklore, the folk-pop record was a huge critical and commercial success, topping the charts around the world including in the UK and US.
Additional reporting by PA Media.
