One Direction to get own dolls

One Direction are set to be immortalised in toy form later this year with a line of dolls and games.
26 April 2012
The Weekender

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One Direction are set to be immortalised in toy form.

The What Makes You Beautiful group - who were put together by music mogul Simon Cowell on The X Factor - have teamed up with toy maker Hasbro to launch a One Direction line of dolls and games.

John Frascotti, chief marketing officer of Hasbro said: "In the short time since the group's debut, One Direction has captured the hearts of many young fans across the world. The band is poised for continued and increasing global success.

"We are excited about the opportunity to provide One Direction's very enthusiastic international fan base with a diverse product line that captures the essence of the band members."

The range will be launched globally in Autumn 2012 with the exception of their native UK and Ireland.

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