Rihanna paints the town red, blue and pink for Late Night music experience

With her new red hair, Rihanna is embracing the colourful look this season.

And her latest striking pictures show just how much she has taken to a splash of colour.

The Rude Boy singer has teamed up with Doritos to star in its new Late Night Flavours campaign.

Doritos is planning to bring fans the ultimate Late Night concert experience showcasing the hottest talent from around the world.

Rihanna and acclaimed rapper Professor Green have both written new tracks exclusively for the music experience.

Performances of their new tracks will be hosted on doritoslatenight.com. What's more, each performance has been recorded using breakthrough video technology.

Through an augmented reality music experience that showcases the multiple facets of Rihanna's personality and style, Doritos is debuting the special single, "Who's That Chick," by David Guetta featuring Rihanna.

The Rihanna augmented reality performance is available in both day and night settings.

To unlock Rihanna's Late Night performance, fans must scan a special marker against a webcam which can be only found on the back of the limited-edition Doritos Late Night range of Tantalising Tikka or BBQ Rib flavoured chips.

Rihanna commented: "I'm really excited about 'Who's That Chick' and wanted to find a fresh and unique way to share it with my fans.

"When I saw how cool the augmented reality performance Doritos created was, I knew this was it. This was the way I wanted to make Who's That Chick' available to the world, and I can't wait to see how my fans get engaged in this innovative experience."

The song will be released on David Guetta's upcoming album, One More Love on November 29 and she is featured on bags of Doritos Late Night for a limited time.