US rules MTV Europe's awards
The awards were held in their name - but European bands failed to make their mark at the MTV Europe Music Awards.
Despite being voted for exclusively by European TV viewers, American stars snatched almost all the awards at the glittering ceremony in Rome last night.
British acts like Robbie Williams, Jamelia, Dido, The Streets and Franz Ferdinand had all been up for awards but walked away with nothing.
Despite being the resurgence of British acts on the world music scene, only one home grown band, Muse, walked away with a main award, for Best Alternative Act.
Asked how he felt about the fact that American stars won 11 out of the 12 awards, Muse singer Matt Bellamy said: "There needs to be more European bands, that's all I'm saying."
US band OutKast emerged as the big winners of the awards held with Best Song and Best Video for Hey Ya!
Usher took hom Best Male and Best R&B, and was presented with one of the awards by supermodel Naomi Campbell who said she was "very proud" of her boyfriend.
Britney Spears won Best Female, beating Beyonce although she was not at the event to collect her award.
