World Cup boost for ITV
David Bond, Deputy Political Editor @djbond687313 April 2012
Travelex have emerged as a surprise sponsor of ITV's World Cup coverage.
The company, which runs hundreds of foreign exchange bureaux, beat off fierce competition from brewing giants Budweiser and Guinness to clinch the £3million deal.
There had been fears that the economic downturn and the ITV Digital crisis would make it hard for ITV to secure a major sponsor.
A spokesman for ITV said: "We are delighted Travelex have decided to become part of our top line-up."
And ITV will show next Tuesday's crucial Champions League semi-final second leg between Manchester United and Bayer Leverkusen on ITV1.
